Operations Consultancy · Dubai · Serving Worldwide
The business of running businesses._
A2Z Ops is an operations consultancy. We run the infrastructure, growth and production that owner-led companies depend on — from a Dubai base, for clients worldwide. Engagements are measured in years, not quarters.
Practices
One firm. Three disciplines.
Operations held as a single accountable relationship — wherever the work sits. One firm answers for all of it.
01 · Infrastructure
Infrastructure Ops
The systems a business runs on — provisioned, secured, monitored and kept quiet. The best month is the one nobody noticed.
- Server & infrastructure management
- Cloud administration, provisioning & cost control
- Application & database development and deployment
- CI/CD pipelines & release operations
- Monitoring, observability & alerting
- Backups, disaster recovery & continuity
- Security hardening, patching & access control
- SSL/TLS, domains, DNS, SPF/DKIM & email operations
- Load balancing, CDN & performance tuning
- Incident response, on-call & escalation
- Capacity planning & infrastructure-as-code
- Monthly reporting against a named escalation path
02 · Growth
Growth Ops
Demand and brand, run as an operation rather than a campaign — owned end to end.
- Marketing operations & retainers
- Performance & digital advertising
- Content, brand & creative delivery
- AI-assisted content & creative production systems
- Lifecycle, CRM & marketing automation
- Outbound & GTM engines — sequencing, enrichment, pipeline
- SEO & organic surface building
- Launch & campaign operations
- Landing pages, decks & sales assets
- Founder & executive media programmes
- Marketplace & quick-commerce growth operations
- Analytics, attribution & reporting
03 · Production
Production · A2Z Shots
Our in-house, verified studio. A2Z Ops runs operations; A2Z Shots runs cameras.
- Brand films, commercials & campaign video
- Scripts, storyboards & creative direction
- Automotive & motorsport content
- Real-estate & property film
- F&B, hospitality & lifestyle content
- Fashion & brand editorial
- Aerial & drone cinematography
- Social-first reels & short form
- Post-production — edit, motion graphics, VFX
- Colour grade & sound
- Design & key visuals
- Studio & location shoots — Dubai & India
View the studio · @a2zshots →
The record
Stated plainly, and verifiable.
6 YRS
Longest continuous engagement
17+
Brands served across practices
312K
Engagement on a single studio release
50M+
Views on a single campaign release
Partner-led work
Work delivered by the operators behind the firm. Outcomes only; sectors anonymised.
- Fintech platform$100K → $3M AUM in six months · 27,000+ users · 5,300+ organic sessions/month
- Consumer venture, Dubai203,000+ views in the first thirty days, from a standing start · brand system and team handed over operational
- B2B engineering softwareAI demand engine · 50+ qualified leads per week · click-through up 25–40% · sustained after handover
- Public-sector campaigns10M+ reach across civic, conservation and women-empowerment programmes
- D2C nutrition brand14× revenue in ten months ($6K → $84K/month) · returns reduced 41% → 20% · supported a $1.2M raise
- Enterprise-security go-to-market$300K pipeline inside sixty days · 30+ senior-buyer meetings · three active pilots
- Commerce ecosystem ($400M+)Ten AI products shipped · $120K+ revenue impact in twelve weeks
- Founder media programme7× LinkedIn impressions · follower base up 96% in 96 days
Every figure on this site is verifiable. We would rather state fewer than overstate. References on request.
The studio · A2Z Shots
A2Z Ops runs operations. A2Z Shots runs cameras.
Verified on Instagram · shooting Dubai & India since 2020. Selected releases — each plays here, or opens the original post.
See all releases on Instagram · @a2zshots →
Selected clients
The roster.
Operations and production, one roster. References available on request.
La Nature Resorts
Hospitality
Tiger Properties
Real Estate
Al Qalam Motorz
Automotive
Rajputana Customs
Automotive
Named operators
Accountability has a name.
Every engagement is held by a single named operator — one point of contact, reachable directly. No account layers.
Sarbjeet Singh Saluja
Founder · Infrastructure
Durgesh Grover
Head of Sales
Abhileen Singh Saluja
Partner · Dubai Operations
Archileen Singh Saluja
Lead Cinematographer · Founder, A2Z Shots
Kartik Rawat
Growth Operator · GTM
Krishlay Mishra
Content Strategy Consultant
